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Miller & Middleton of Colchester

5 things that you need to know about Micromobility

Micromobility has become somewhat of a ‘buzzword’ within the motoring industry. But what does the phrase actually mean and how is it changing the way that we think about transportation? Here’s our guide: 

What is Micromobility?

Essentially, micromobility is a term used to describe travel solutions for short distances. Usually, this is the first or last mile of a journey. Around 60% of car trips worldwide are less than 8 kilometers and could benefit from micromobility solutions, according to a study of the McKinsey Center for Future Mobility.

Where is it used?

Cities are rapidly changing to accommodate their environment. Each week around 1.3 million people move into cities around the world. By 2030, it is expected that there will be around 43 megacities (megancity meaning an urban area with more than 10 million inhabitants) in the world. 

This is a huge increase and cities need to be prepared to combat the pollution and environmental damage that comes with a growing population, especially transport. This is where micromobility comes in, creating sustainable transport solutions over short journeys in the heart of densely populated cities. 

When is micromobility used and why is it so important?

Urban growth is happening before our eyes. Micromobility will play a key role in solving some of the resulting challenges in at least two areas: environmental concerns and time saving.  

For example, an individual may drive to a car park at the entrance of the city and then use a more sustainable means of transport such as a eXS KickScooter that is stored inside their car. 

SEAT’s digital officer, Fabian Simmer, says that whilst the mindset of the world’s population is changing and people want to travel in a more environmentally friendly and sustainable manner “people are always going to be looking to save time and for convenience”. Micromobility looks to encapsulate both of these mind states.

So, how is it micromobility being used?

Of course, the main example of sustainable transport is the rapid growth of light weight electric vehicles. Alongside that, scooter bikes and electric buses are also proving to be popular and are likely to increase their numbers in coming years. 

“Micromobility products are important for private customers, but also for sharing operators. For the development of this future generation of products, we are taking into account both stakeholders. Based on the time of the day, they should be able to choose between different means of transportation” says Fabian Simmer. 

SEAT have already made strides in to introduce alternative micromobility methods such as the unveiling of the electric eXS KickScooter powered by SEGWAY.In addition, the company has also taken a giant leap towards urban micromobility with the unveiling of new electric vehicle plans including the e-Mii and the SEAT el Born. 

Miller and Middleton

As the number one SEAT dealer in Essex, we are always excited by the innovations and updates being made by the company who have taken over in their domestic fields over the last four years.

Sustainable transport is a key issue that is being tackled by car manufacturers all over the world. The brilliant micromobility scheme will undoubtedly produce some spectacular vehicles that we will be proud to display in the heart of our showroom. 

Find out more about us here at Miller and Middleton by checking out the about us page, here. 


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Miller & Middleton SEAT

124 Bergholt Road, Colchester, Essex CO4 5AJ
T: 01206 844455


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