The CUPRA brand is taking the motoring industry by storm. SEAT’s new sport focussed brand has recently become a new official sponsor of Ducati at the MotoGP World Championships.
Ducati’s current team in MotoGP is made up of three-time world champion Jorge Lorenzo from Spain and Italian rider, Andrea Dovizioso who, as it stands, leads the MotoGP standings.
As a result of the partnership, the CUPRA sports logo will appear on the front of the Ducati motorcycles, on the racing leathers of both riders and on the official uniform of all Ducati team members.
Both ace riders in Dovizioso and Lorenzo are ambassadors and collaborators with the CUPRA brand for 2018 with the two athletes going on the record to confess their love of getting around behind the wheel of their very own Leon CUPRA.
CUPRA director of Strategy, Business Development and Operations, Antonino Labate spoke of his jubilation at the partnership saying “we are very excited to be part of this team which shares our passion for competition. The CUPRA vision is going to permeate the MotoGP World Championship in collaboration with Ducati.”
Paolo Ciabatti, Ducati Corse Sporting Director gave his thought on the partnership and by saying it is a “great pleasure” to work with the CUPRA brand. He went on to say “both of our riders, Dovizioso and Lorenzo will give enhanced visibility to this innovative sporting partnership.”
The riders took to the track on March 18 in Qatar to kick of the 2018 MotoGP world Championship and the series is scheduled to end in Valencia on November 18. There are a total of 19 races, one more than last year with the addition of the Thailand GP in Buriram scheduled for the coming months.
Here at Miller and Middleton we wish the Ducati team the best of luck on the rest of the tour with both riders sitting comfortably in 1st (Lorenzo) and 2nd (Dovizioso) position at the current time. Both riders are looking forward to travelling down to SEAT’s home, Circuit de Barcelona-Catalunya in Barcelona for the Catalan GP on June 17 where the next race takes place.