01206 844 455
Miller & Middleton of Colchester

SEAT and Amazon's Alexa Team Up

SEAT stole the show at the Frankfurt Motor Show 2017. SEAT's second SUV, the Arona, made its international debut as well as the four final names being announced as part of the SeatSeekingName campaign. The all-new vehicle will be named either the Alboran, the Aranda, the Avila or the Tarraco.  

Arguably the largest headline coming away from the event was the announcement from SEAT President, Luca de Meo, that SEAT will be the first automotive brand in Europe to integrate the interactive voice service developed by Amazon, known as Alexa.

This revolutionary new feature will be available at the end of this year in the SEAT Leon and Ateca models. The new service will also be accessible in the Ibiza, the Arona and SEAT’s all-new large SUV in 2018.  

Amazon's Alexa was launched in 2014 and is now used and recognised by millions of people across the world. The infamous voice will now be integrated throughout SEAT’s new cars offering drivers a superior level of connectivity.

Alexa's extensive capabilities will enable SEAT drivers to optimise their driving experience solely through voice commands. Features such as managing schedules, finding songs, locating points of interest or real-time news updates are all available within the strictest privacy protocol. Alexa can be used in English or German.

"Integrating Amazon Alexa in our range represents a great boost to SEAT's digital ecosystem and connectivity and certainly contributes to position the brand as a front-runner in connected vehicles in Europe", stated SEAT President Luca de Meo, who continued to add that "the trend in voice-activated services is growing and for this reason we want to make it available to our customers".

"We're excited for SEAT to incorporate Alexa into its vehicles," commented Ned Curic, VP Automotive, Amazon Alexa. "We think voice is a big part of the future and this is particularly true in cars. With just a tap of the steering wheel, SEAT customers will be able to ask Alexa for music, get the news, control their smart home, and much more."

In just a matter of months, our Miller and Middleton showroom will be packed with the latest SEAT models that incorporate the Alexa technology and we are delighted to be one of the leading dealers in Essex for all SEAT vehicles.

This innovative new feature may be the catalyst for enhanced technology in automobiles and SEAT may well pave the way for others to follow.

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Miller & Middleton SEAT

124 Bergholt Road, Colchester, Essex CO4 5AJ
T: 01206 844455


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