01206 844 455
Miller & Middleton of Colchester

SEAT unveil best-selling Ateca with a sporty FR Make-Over

Seat’s best selling model, the Ateca, has become synonymous with a luxurious interior and the most comfortable drive possible. Seat fans across the globe were filled with excitement when the new Ateca FR line was recently revealed in Barcelona. 

The award-winning Ateca’s new FR trim brings an element of fun to the wheel, adding a sporty and dynamic feel to the drive. Nevertheless, it was imperative that throughout the design process, Seat did not compromise the luxury and comfort that is so closely associated with the Ateca model. 

Since the launch of the Ateca, Seat has sold more than 40,000 units of the vehicle worldwide. The new model stands out from the rest of the SUV market with 18-inch alloy wheels combined with body-coloured wheel arches and side skirts to contribute to the sleek, smart aesthetic.

Seat are currently in the process of the largest ever product offence in the history of the company, consisting of the Seat Ateca itself, the New Leon and the All-New Ibiza as well as the arrival of the new crossover, the Arona, which will be in Seat showrooms later this year. 

The depth and diversity that is present within the Seat range has contributed to the financial success that the company manifested in 2016. With an operating profit of 143 million euros, this is the largest in Seat’s history. This can be attributed to the phenomenal cars across various different markets that Seat has been able to produce in recent years. 

The world premier of the new Ateca FR is expected to take place at the Automobile event in Barcelona from the 11th-21st May 2017. UK pricing and specification for the new model will be confirmed closer to launch of the car this 

I speak on behalf of the entire Miller and Middleton team when I say that we cannot wait to have this special and somewhat revolutionary car on display in our showroom.  

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Miller & Middleton SEAT

124 Bergholt Road, Colchester, Essex CO4 5AJ
T: 01206 844455


Monday to Friday 8:00 until 18:00
Saturday 8:00 until 17:00 (Aftersales 8:00 until 12:30)
Sunday and Bank Holidays: Closed