01206 844 455
Miller & Middleton of Colchester

The car that looks out for cyclistsʼ safety

It’s here! As 2019 gets underway, we here at Miller & Middleton are set bo joined by the brand new SEAT Tarraco as chosen by the public during the #SEATseekingname campaign. The new large SUV is a revolutionary model that sits amongst the elite in the growing SEAT fleet.

One of the most notable new features is that the car is designed to look out for cyclists’ safety. According to research, cyclists are involved in 8% of traffic accidents across Europe, the new Tarraco operates to protect riders to ensure that statistic decreases.

How the innovative road safety feature works

A car with the ability to recognise a bicycle: The car was put to the test by Active Safety engineer at SEAT, Esteban Alcántara. As he got close to cyclists on the first test drive he told SEAT “the front mounted radar detects their presence, and according to the trajectory and speed of both the SUV and the cyclists, triggers a number of actions to prevent a possible collision”.

Every second counts: When the safety assistant on the New SEAT Tarraco detects an imminent collision in 1.5 or 2 seconds, it activates an audible and visual warning. If the driver does not react, the SUV automatically begins an emergency braking manoeuvre between 0.8 and 1 second before the possible accident takes place. According to this engineer, in a real driving situation this means that “when driving down a road at 45 mph, the car would begin to respond approximately 20 metres before a possible collision”, he adds.

1,200 development tests: The brand new safety feature has been subject to a rigorous test system and scrutinised at every opportunity to guarantee that the safety feature performs at the optimum level. To ensure the best possible performance, the system was tested by recreating 450 different scenarios on a track that could possibly occur on the road.

Automatic braking system, but drivers still responsible

Having helped to design and test the system relentlessly, Alcántara knows the driving assistant device, as well as anybody and acknowledges that it is a great help for the driver; “Active Safety systems play an increasingly important role in protecting road users, and in some cases can prevent accidents or minimise their consequences.”

However, he points out that the driver of the car is always ultimately responsible for their safety. “This kind of assistant is no substitute for the driver’s obligation to remain alert, respect traffic regulations, reduce speed and maintain the safety distance when passing a cyclist”.

Keeping everyone safe: “At the SEAT R&D Centre we are sensitive about protecting drivers as well as all other road users”, says Alcántara. As one of SEAT’s designers and an amateur cyclist, Tony Gallardo also emphasises that “more and more people are taking a liking to this sport, so we must stay committed to promoting the correct conduct on the road and to keeping everyone safe”, he adds.

Take a look at the all-new saftey system in action here https://youtu.be/2UlzaCEA5qM  

Miller and Middleton

All of the team here at Miller & Middleton are proud to represent SEAT as the number one dealer of the vehicles in Essex. The all-new SEAT Tarraco is another groundbreaking design from SEAT that we are all delighted to have in our showroom.

Take a closer look at the Tarraco by clicking here and save £500 on your new SEAT by downloading our offer voucher, hurry as the offer ends soon.

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Miller & Middleton SEAT

124 Bergholt Road, Colchester, Essex CO4 5AJ
T: 01206 844455


Monday to Friday 8:00 until 18:00
Saturday 8:00 until 17:00 (Aftersales 8:00 until 12:30)
Sunday and Bank Holidays: Closed