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Miller & Middleton of Colchester

The SEAT el-Born Premieres!

SEAT el-Born will make its first appearance in front of the world’s media at the Volkswagen Group night, before its public debut at the 2019 Geneva International Motor Show. SEAT el-Born is a concept car that answers the varied questions posed by the electric revolution and becomes a game changer in the process.

The world is changing and with it, mobility too. Just as the combustion engine changed the way we travelled in the early 20th century, electrification is moving us towards the next-generation of automotive development.

As this change happens, pushed by commitments to reduce CO2 emissions and our impact on the environment, SEAT is assuming greater responsibility and helping accelerate the change towards a low carbon future.

Cities are becoming more densely populated but customers want to continue to use personal mobility, so the SEAT el-Born concept fuses the core aspects driving change in the automotive industry: electrification, autonomous driving, shared-mobility and connectivity.

SEAT el-Born is the first 100% electric vehicle based on the Volkswagen Group MEB platform. A concept car named after one of the most iconic neighbourhoods of Barcelona. The el-Born is set to act as an inspiration for designers and engineers of SEAT and encourage the creation of a sporty vehicle with the most advanced electric technology, safety features and maximum comfort.

The vehicle is designed and developed in Barcelona and will be manufactured at the Zwickau plant in Germany; SEAT will be the second brand to introduce an all-electric vehicle based on the Volkswagen Group’s MEB platform. The car is expected to hit markets by 2020.

“Mobility is evolving and with it, the cars we drive. SEAT is at the forefront of this change, and the el-Born concept embodies the technologies and design philosophy that will help us meet the challenges we face in the future,” said Luca de Meo, President of SEAT.

With a power and energy dense battery pack at its very centre giving the SEAT el-Born a range of up to 420km on the WLTP official test cycle and the ability to reach 100km/h in only 7.5 seconds, the vehicle is as dynamic and practical as you are expecting of a SEAT. Add to this the ability to recharge the battery in as little as 47 minutes and it starts to change the perceptions of electrification.

Designed to Drive

The SEAT el-Born is designed to drive. Its dynamic proportions are enabled by its electric powertrain, pushing the wheels to the four corners of the vehicle and allowing a more vibrant and energetic stance compared to traditionally powered cars

It embodies the future of vehicle design in a modern and integrated way, emphasised most acutely at the front of the vehicle. Aerodynamics are key to maximising the vehicle’s range, to this end the SEAT logo on the front is flush to the body, where there is no need to take in air to cool the engine so no demand for a grille. Cooling vents are placed lower down the vehicle’s front, providing air to the battery pack and streamlining airflow over the front of the vehicle.

Inside, space is maximised thanks to the all-electric powertrain, giving the opportunity to offer a completely new experience.


The sculpted cabin gives a feeling of lightness and floatability, but also technological advancement, with the integration of the digital cockpit, a 10” infotainment and connectivity screen perched in the centre of the dashboard.

Once inside, the immediate focus is on the driver, with all the lines in the dashboard pointing towards whoever is behind the steering wheel.

Miller and Middleton

They’ve done it again. Here at Miller & Middleton, we are proud to represent SEAT as their number one dealer in Essex. The concept of the all-new el-Born is incredibly exciting for all of us here at Miller & Middleton and we cannot wait for the sensational vehicle to grow, improve and end up on full display in our showroom.

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Miller & Middleton SEAT

124 Bergholt Road, Colchester, Essex CO4 5AJ
T: 01206 844455

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